ASync Is Where I Publish What I Learn from Running AI in Production.

No conference panels. No vendor white papers. Real deployments, real numbers, documented week by week.

Abstract single monitor glow branching into multiple smaller glowing panels, representing single-threaded work forking into parallel multi-agent execution, by Andre Cobham
AI Strategy

The Single-Screen Employee vs. the Multi-Agent Employee

The benefit of AI tooling to a business was never the argument. The real gap is friction: employees resist becoming a multi-agent employee for reasons that have nothing to do with whether it helps the company, and closing that gap means naming the friction honestly instead of re-pitching the ROI.

2026-08-13
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A long-exposure night photograph of a highway, most lanes a blur of red and white light trails continuing straight into the dark, one lane peeling off toward a brightly lit exit ramp, representing web traffic that never converts versus the smaller stream that actually reaches its destination, by Andre Cobham
Marketing Strategy

Losing Web Traffic May Not Be The Worst Thing

A client's site pulled a large volume of organic traffic that never turned into booked work. Event and engagement tracking found the real problem: wrong-keyword traffic landing users off the intended conversion path. After we fixed it, on-site conversion clicks rose from 0.2 percent to just over 1.1 percent, and the client is now booked two months out on average, on less traffic than before.

2026-08-07
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Andre Cobham, AI systems architect and founder of Arising Media
AI Strategy

Who Is Andre Cobham

Andre Cobham did not start in AI systems. He started by assembling a computer on a garage floor, producing a student news show, running fiber at a broadcast station, and spending a decade in data. This is the arc from curiosity to agentic infrastructure.

2026-06-27
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Custom web infrastructure replacing WordPress, by Andre Cobham
Web Development

Why I Stopped Using WordPress

WordPress is a strong platform for standard publishing operations. This is why I moved off it when my requirements outgrew what it could support cleanly.

2026-06-27
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Token cost vs capability visualization, by Andre Cobham
AI Infrastructure

Tokens. The Double-Edged Sword.

Tokens are the billing unit, the context window unit, and the output quality constraint in every LLM call. Understanding that triple role is the difference between a system that scales and one that produces a billing surprise at month two.

2026-06-18
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Agent resource discovery network diagram showing agent to registry to catalog flow, by Andre Cobham
AI Infrastructure

Google Just Made the Agentic Internet Official

The Agentic Resource Discovery specification is not a product announcement. It is the missing infrastructure standard that makes multi-agent systems across organizations actually work, and it lands at exactly the right moment.

2026-06-18
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Iterative planning loop diagram, by Andre Cobham
AI Strategy

How I Iterate and Plan for Successful Outcomes

Most AI projects fail at the planning stage. The spec gets written before a single assumption is validated. Here is the process I actually use and why the order of operations matters more than the plan itself.

2026-06-15
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Hyperscale data center corridor with rows of server racks and teal LED lighting reflecting on polished floor, by Andre Cobham
Weekly Roundup

The Week Frontier AI Went From Research to Infrastructure

Claude Fable 5 and Mythos 5 launched June 9. OpenAI announced five new Stargate data center sites and a $500B infrastructure buildout. BBVA put 120,000 employees on ChatGPT Enterprise. Cohere shipped North Mini Code. Microsoft patched 206 flaws. And three arXiv papers documented the containment gap in deployed agentic systems. All in one week.

2026-06-13
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Hero image for async-ep1-ai-memory-problem, by Andre Cobham
ASYNC

The Memory Update Everyone Celebrated and the Problem It Did Not Solve

Four arXiv papers and one OpenAI product update all landed this week on the same gap. Agents without persistent memory spend 5,000 to 20,000 tokens reconstructing context each session. HORMA cuts that to 22% of baseline. PROJECTMEM blocks repeated failures. The substrate paper shows why a single memory score hides three separate failure modes. Ebby breaks down each finding.

2026-06-11
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